This is a little case study about how doing things that may seem counterintuitive can actually be productive. Sometimes we can win even if we lose or are cheated.
Having a money-back guarantee on digital products leaves me open to the possibility that people could be buying my products and asking for their money back even if there is no problem. It's an easy scam. But in truth, I think the potential for this is much smaller than the benefits.
In this episode I discuss how we can think outside the box a bit with our music.