I offer a money-back guarantee on all of my products. My philosophy is that if you don't love what you bought from me, I don't want to take your money. But all of my products are digital, which means that there is no real way to return them. So a person could buy stuff from me and just ask for their money back and keep using the product just the same. It might sound like a bad business idea, but it's a risk I take because I believe that the guarantee allows people to buy things from me without the risk of buyer's remorse. I think that helps build trust and confidence in what I do. In the long run, I believe that is more important.
In this episode of the Music Production Podcast, I discuss this topic and how we can rethink our approach to our work to help us stand out from the crowd.
I hope you enjoy it!
(And if you want to test out my money-back guarantee, may I suggest the Korg MS20 Arps Ableton Live Pack; I think it sounds great and is extremely useful : )